Each year, hundreds of Canadians die waiting for organ transplants. At the end of 2017, for example, 4,333 people were waiting for transplants; 242 of them died. Many of these deaths could be prevented if people signed their organ donor registration cards. And even though the vast majority of … [Read more...]
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About Nicole Robitaille
Nicole Robitaille is an Assistant Professor of Marketing at Queen's University, Ontario. She conducted this research with Nina Mazar, Claire Tsai and Elizabeth Hardy in partnership with the the Ontario Government’s Behavioural Insights Unit and the Behavioural Economics in Action research centre at the Rotman School of Management (BEAR).
