So, you have an idea for a great movie and think it has “legs”. Where do you start? Let’s look at it like any product to be sold in the marketplace. To understand how to make and market your movie, there are three basic questions that you need to answer: What are you selling? Who is the … [Read more...]
My Brain Needs a Rating System!
In the past few months, lack of access to my regular activities has “forced” me to make significant behavioural changes to my daily routine. Some people may have taken the opportunity to get in better physical shape or learn a new language. I will be the honest voice and admit that I have mostly … [Read more...]
Lights! Camera! Music!
For over a century, music has been used in film to not only enhance the viewing experience, but it has become very much an integral part of the film. For example, it is hard to imagine watching Star Wars without the score by legendary composer John Williams. Songs, by especially popular artists, can … [Read more...]
The Art of Canadian Taxation
Jean-Baptiste Colbert said, “The art of taxation consists in so plucking the goose as to procure the largest quantity of feathers with the least possible amount of hissing.” I suspect that this is the closest that most would equate tax and the arts. But the arts provide the livelihood of … [Read more...]
